Archive for the ‘Sport’ Category

The Nine Network's summer of cricket has performed strongly for the network as the Australian Open Tennis on Seven sank.

The Nine Network’s summer of cricket has done the business, adding viewers across the board whilst the Australian Open tennis on the Seven Network sunk.

Figures released by Nine show the tennis tanked 20 per cent in the 18-49 demographic as well as the 16-39 demographic. It was down 19 per cent with 25-54s from 2010 levels.

The three forms of cricket all surged.

The One Day Internationals grew 47 per cent in 25-54s, 46 per cent with the 18-49s and 42 per cent with the 16-39 demographic.

The Ashes Test series against England rose 28 per cent for the year with the 25-54s, 26 per cent with the 18-49s and 24 per cent with the 16-39 demo.

The newest form of the game, and usually the highest rating for the network, Twenty/20, gained 8 per cent in the 25-54s, 9 per cent in the 18-49s and 4 per cent in the 16-39s.